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MVP NINJA

Launch the part of your idea that matters. In 14 days.

Bring the messy version. A voice note is fine. We find the one thing worth proving, cut the rest, and ship it on your own accounts for a price agreed before we start.

Five-minute brief · nothing is sent until you review it

  • 7, 14 or 21 days
  • Fixed price from $1,500
  • 50% at launch
  • Code in your GitHub

The cut

“Small clinics lose hours to phone bookings and no-shows. Could patients book and get reminders on their own?”

Tap any line to move it across the cut.

First version32 days

Later0 days

Rough fit · your written scope confirms it

Start with this scope
Ali Sufyan

You’ll work with Ali Sufyan, from the first call to launch day.

Ali scopes your product, designs it and builds it. You talk to him directly, and you get a written update from him every working day. No account managers, no handoffs.

43 contracts since 2019 · 100% Job Success

Founder, product & engineering lead · Sadiqabad, Pakistan

Ali’s own apps

  • Unloop, an iPhone app that blocks the apps you open on autopilot
  • Lawyer Diary, a notebook app for court dates

Made for non-technical founders.

And for anyone else who needs a real product more than a long project.

Who this is for

Who it isn’t for

  • Everything in version one

    We build what proves the idea. The rest goes on a written list for the next version.

  • Paying by the hour

    Every build has a fixed price: 50% to start, 50% at launch. No hourly billing, no retainers.

  • A scope that changes daily

    New ideas go on a change list. Nothing is added to this build or its price without your approval.

The cut. What proves the idea ships first. Everything else is written down for the next version, so nothing is forgotten and nothing sneaks in.

Founders don’t run out of ideas. They run out of runway building the wrong version.

Here’s what first-time founders usually get offered, and what happens here instead.

  • Usually: A six-month quote for a first version

    Here: 7, 14 or 21 days, agreed before we start

  • Usually: An estimate that says “it depends”

    Here: A fixed price with its limits written down

  • Usually: A developer who goes quiet mid-build

    Here: A written update every working day

One sentence on Day 00. A live product on Day 14.

Scroll through a 14-day plan, cut by cut: what we kept, what waited, and what shipped.

  1. Day 00

    The idea

    A sentence, a voice note or a messy doc. That is enough to start.

    “Kitchens still log fridge temperatures on clipboards. Could a shared tablet make the daily checks take seconds?”

    Update · Day 00

    Brief read. Three questions back to you, and a scoping call booked for tomorrow.

  2. Day 02

    The cut

    One assumption to prove, a written scope, and a list of what waits.

    The assumption to prove

    Kitchen staff will complete digital checks if each one takes seconds on a shared tablet with wet or gloved hands.

    In the first version

    • Daily checklist for opening, service and closing
    • Temperature logs with out-of-range corrective actions
    • Cleaning schedule with sign-off
    • Allergen matrix per dish
    • Inspection-ready PDF report

    Later

    • Cut: Bluetooth temperature probes
    • Cut: Stock and ordering
    • Cut: Rota and payroll
    • Cut: Multi-country regulation packs

    Update · Day 02

    Scope signed: five things in, four on the later list. Fixed price agreed.

  3. Day 04

    The wireframe

    Layout and priorities, approved before a line of product code.

    Wireframe of the Mise today's checks screen

    Update · Day 04

    Clickable design is ready. Tap through it tonight and reply with anything that feels wrong.

  4. Day 14

    The product

    Designed, built, tested with real people and live on your accounts.

    Mise, today's checks screen, designed and built

    Update · Day 14

    Live on your hosting. Admin logins sent. Your 14-day fix window starts now.

Web app, mobile app, SaaS or AI tool.

Tell us the job it has to do. We’ll pick the simplest shape of software that proves your idea, and tell you when a smaller one would do.

  • SaaS Products

    Get paying users before you hire an engineering team.

    Usually 14-Day Build

  • Web Applications

    A product at a link you can send to your first customers.

    Usually 14-Day Build

  • Mobile Applications

    When the product lives in someone's pocket.

    Usually 21-Day Launch

  • AI Agents

    Hire software that does the work, not just answers questions.

    Usually 21-Day Launch

  • Business Automation

    Let the repetitive work run without you.

    Usually 14-Day Build

  • Internal Tools

    Stop running the business from a spreadsheet nobody trusts.

    Usually 7-Day Sprint

Five products, opened up completely.

Built in-house, so we can show you every decision: the problem, what we cut, the screens and the architecture underneath.

Explore Labs
  • Scout

    Sales

    Review queue12LeadsFollow-ups5AccountsAgent activity

    Setup

    Fit rulesIntegrations

    Agent active

    Researching 3 new leads

    Review queue

    Tuesday · 12 leads researched since 08:00

    Search leads or companiesReview next

    Researched today

    186 since 10:00

    Strong fits

    53 to answer today

    Drafts ready

    9Avg. 112 words

    Follow-ups due

    52 overdue

    All12Strong fit5Possible4Weak3Sorted by fit, then time
    LeadVerdictTop signalDraftIn
    PNPriya NairHalden Dental GroupStrong fit3 reasonsOpening 3 new clinicsDemo requestReady9 min
    TOTom OkaforNorthwind FreightStrong fit3 reasonsHiring two SDRsHubSpotReady26 min
    AKAisha KhanOakridge LogisticsStrong fit4 reasonsReplacing legacy CRMWebinarReady48 min
    MLMarta LindqvistFerro Coffee RoastersPossible fit2 reasonsViewed pricing twiceDemo requestReady1 h
    DSDaniel SatoBrightline StudioPossible fit2 reasonsTeam of 8, below ICPNewsletterResearching1 h
    LBLena BrandtLumen PhysioPossible fit2 reasonsCalendly + HubSpotHubSpotReady2 h
    JRJonas ReiterPersonal emailWeak fit1 reasonNo company matchContact formNo draft3 h
    PN

    Priya Nair

    Halden Dental Group

    Strong fitScored 08:14 · Fit rules v3

    Why it's a fit

    • Multi-site practice with 14 clinics1
    • Opening 3 clinics this autumn2
    • Already runs HubSpot and Calendly3

    Budget not confirmed — ask on the first call

    Draft

    118 words

    Hi Priya — congratulations on the three clinics opening this autumn. That's a lot of new patient enquiries to route…

    Open dossierSnooze

    Drag the cut: wireframe on one side, product on the other

    Labs · 0121-Day Launch

    Scout

    AI sales agent

    An AI sales agent that researches, scores and follows up — so reps only talk to people ready to buy.

    Read how Scout was cut →
  • Relay, flow canvas screen

    Labs · 0221-Day Launch

    Relay

    Operations automation platform

    A visual automation platform that connects email, Slack, CRM, documents and approvals — with AI where judgement is needed.

  • Mise, today's checks screen

    Labs · 0314-Day Build

    Mise

    Vertical SaaS · food safety

    Food-safety compliance for independent restaurants — temperature logs, cleaning, allergens and inspection-ready reports.

  • Sitewalk, capture a snag screen

    Labs · 0421-Day Launch

    Sitewalk

    AI mobile app · property handovers

    Walk a property, photograph defects, and let AI turn them into an assigned snag list before you reach the car.

  • Keel, morning overview screen

    Labs · 0514-Day Build

    Keel

    Internal BI · SME operations

    One screen that tells an SME owner how the business is really doing — and explains anything unusual in plain English.

What it’s like to work with Ali.

43 contracts · 100% Job Success
Upwork review: Game app fixes and enhancements

“One of the best freelancers i worked with here on Upwork!”

Upwork review: Expo SDK 50 app upgrade

“Really good freelancer, who works quickly and efficiently. On top of that, he works within a fair budget.”

Upwork review: Fixed-price React build from Figma designs

“Ali is a consummate professional. Capable, knowledgable, and a joy to work with. He worked through problems as they came up and communicated clearly.”

Upwork review: Mobile app rebuild

“Ali is a talented individual. Delivered above and beyond on this project.”

Upwork review: Mobile app repair and ongoing maintenance

“Great problem solver. Explains programming and functionality in easy to understand ways.”

Upwork review: Mobile app repair

“Ali and [t]eam quickly identified my problem and helped me get my app back up and running.”

Upwork review: iOS exam-practice app updates

“Ali is a regular freelance supplier of iOS developments for our business; will definitely use again.”

Fixed prices, with the limits written down.

Fixed price in USD. You pay 50% to start and 50% at launch. Hosting, AI usage and paid APIs run on accounts in your name, so you only pay providers for what you use.

  1. 07 days

    7-Day Sprint

    Prove one thing.

    $1,500USD · fixed

    A focused first version that tests your biggest assumption with real people.

    • 1 core workflow
    • Up to 5 screens
    • 1 user role

    Support: 7 days of post-launch fixes

  2. 14 days

    Recommended

    14-Day Build

    Launch to real users.

    $2,700USD · fixed

    A real product with several workflows, an admin side and the integrations it needs to work.

    • Up to 3 core workflows
    • Up to 12 screens
    • User + admin roles

    Support: 14 days of post-launch fixes

  3. 21 days

    21-Day Launch

    More roles, more moving parts.

    $3,700USD · fixed

    For fuller products: several roles, AI agents that take actions, heavier integrations or a mobile MVP.

    • Up to 5 core workflows
    • Up to 20 screens
    • Multiple roles & permissions

    Support: 14 days of post-launch fixes

  4. Scoped with you

    Custom

    Need something bigger?

    Let’s scope itFixed-price phases

    Larger platforms, existing codebases, ongoing product work and agency partnerships.

    • Scoped together
    • Phased roadmap
    • Fixed-price phases

    Support: Agreed in your proposal

  • Written scope first
  • Two payments
  • Daily written updates
  • Fixes after launch
  • No surprise invoices
  • 48 hours to change your mind
  • Your code, your accounts
See everything included

Before you spend anything

Something else on your mind? Ask it in your brief. Nothing is sent until you review it.

Can something useful really be built in seven days?

Yes — if it is focused. A 7-Day Sprint builds one core workflow: the part that tells you whether people want this. We agree that scope in writing before we start, so the week goes into building the right thing well, not a rushed version of everything.

Why not build it myself with Lovable, Bolt or Cursor?

For a quick prototype, you should. They're great for testing a screen or a flow. The gap shows up when real people use it: sign-in that holds up, payments, data you can't afford to lose, errors you hear about, and code a developer can keep building on. That's the part we do. If you've already built a prototype, send it with your brief. It's a useful starting point.

What if you miss launch day?

The launch date is written into your scope before we start, and you see progress every working day, so a slip never arrives as a surprise. If something threatens the date, you hear about it that day, with the reason and your options: move a feature to the change list, or move the date. The final 50% isn't due until the agreed scope is delivered, and if we miss the agreed launch day for reasons on our side, it drops by 10%. Late feedback or missing access on your side doesn't count as us being late.

What if I don't like what you design?

You see a clickable design before any product code is written, and nothing moves into the build until you approve it. Changing direction at that point costs a conversation, not a rebuild.

Who actually writes the code?

Ali Sufyan leads every build, and the people who scope your product are the people who design and build it. We use AI tools to move faster on routine code, and every line is reviewed by an engineer before it ships.

You're in Pakistan. How do time zones work?

Ali works from Pakistan (UTC+5). On the scoping call we agree a daily window when you can reach him live, and the rest runs in writing: a short update every working day and a live demo at each milestone. You never need to be awake at an odd hour to know where your build stands.

Do I own the code?

Yes. The code lives in a repository in your name from day one, and full intellectual property is assigned to you on final payment. Hosting and third-party services run on your own accounts. No lock-in and no licence fees to us.

What stops the scope from growing — and the price with it?

The written scope. New ideas during the build go on a change list: we swap them for something of equal size, or plan them for after launch with a price agreed first. Nothing is added to your invoice without your approval.

How can a real MVP cost $2,700?

Because we remove cost that doesn't make your product better: account managers, rebuilt foundations, open-ended scope. A small senior team, proven building blocks and AI-assisted engineering let us quote a fixed price that stays fixed.

What happens after launch?

Fixes are included for 14 days after launch (7 days on the 7-Day Sprint). After that you can keep building with us on a monthly plan, take the product in-house, or hand it to another team with our documentation.

What are we building?

Pick the closest. It’s the first of eight short questions, and nothing is sent until you’ve reviewed your brief.

  1. Then · 01

    Send the brief, or book a call

    Eight plain-English questions, about five minutes. Or 30 minutes on a call with Ali about your idea and who it’s for.

  2. Then · 02

    We talk it through

    Ali reads your brief or call notes, comes back with questions and finds the one thing worth proving first.

  3. Then · 03

    You get a scope and a price

    A written scope and a fixed price, before you pay anything. Then you decide. No obligation to go ahead.

7–21 daysFrom $1,500

Start my brief