Launch the part of your idea that matters. In 14 days.
Bring the messy version. A voice note is fine. We find the one thing worth proving, cut the rest, and ship it on your own accounts for a price agreed before we start.
- 7, 14 or 21 days
- Fixed price from $1,500
- 50% at launch
- Code in your GitHub
“Small clinics lose hours to phone bookings and no-shows. Could patients book and get reminders on their own?”
Tap any line to move it across the cut.

You’ll work with Ali Sufyan, from the first call to launch day.
Ali scopes your product, designs it and builds it. You talk to him directly, and you get a written update from him every working day. No account managers, no handoffs.
43 contracts since 2019 · 100% Job Success
Founder, product & engineering lead · Sadiqabad, Pakistan
Ali’s own apps
- Unloop, an iPhone app that blocks the apps you open on autopilot
- Lawyer Diary, a notebook app for court dates
Made for non-technical founders.
And for anyone else who needs a real product more than a long project.
Who this is for
You have the idea, not the code
You know the problem and who has it. You don’t need a spec, a CTO or the vocabulary.
Lovable, Bolt or Cursor got you a demo. Now it needs sign-in, payments and data that hold up.
A manual process should be software
A spreadsheet, an inbox or a clipboard that ought to be an internal tool, an automation or an AI agent.
You’re an agency with a client build
We build it white-label, under your name, and your client stays yours.
Who it isn’t for
Everything in version one
We build what proves the idea. The rest goes on a written list for the next version.
Paying by the hour
Every build has a fixed price: 50% to start, 50% at launch. No hourly billing, no retainers.
A scope that changes daily
New ideas go on a change list. Nothing is added to this build or its price without your approval.
Founders don’t run out of ideas. They run out of runway building the wrong version.
Here’s what first-time founders usually get offered, and what happens here instead.
Usually: A six-month quote for a first version
Here: 7, 14 or 21 days, agreed before we start
Usually: An estimate that says “it depends”
Here: A fixed price with its limits written down
Usually: A developer who goes quiet mid-build
Here: A written update every working day
One sentence on Day 00. A live product on Day 14.
Scroll through a 14-day plan, cut by cut: what we kept, what waited, and what shipped.
The idea
A sentence, a voice note or a messy doc. That is enough to start.
“Kitchens still log fridge temperatures on clipboards. Could a shared tablet make the daily checks take seconds?”
Brief read. Three questions back to you, and a scoping call booked for tomorrow.
The cut
One assumption to prove, a written scope, and a list of what waits.
Kitchen staff will complete digital checks if each one takes seconds on a shared tablet with wet or gloved hands.
- Daily checklist for opening, service and closing
- Temperature logs with out-of-range corrective actions
- Cleaning schedule with sign-off
- Allergen matrix per dish
- Inspection-ready PDF report
- Cut: Bluetooth temperature probes
- Cut: Stock and ordering
- Cut: Rota and payroll
- Cut: Multi-country regulation packs
Scope signed: five things in, four on the later list. Fixed price agreed.
The wireframe
Layout and priorities, approved before a line of product code.

Clickable design is ready. Tap through it tonight and reply with anything that feels wrong.
The product
Designed, built, tested with real people and live on your accounts.

Live on your hosting. Admin logins sent. Your 14-day fix window starts now.
Web app, mobile app, SaaS or AI tool.
Tell us the job it has to do. We’ll pick the simplest shape of software that proves your idea, and tell you when a smaller one would do.
SaaS Products
Get paying users before you hire an engineering team.
Web Applications
A product at a link you can send to your first customers.
Mobile Applications
When the product lives in someone's pocket.
AI Agents
Hire software that does the work, not just answers questions.
Business Automation
Let the repetitive work run without you.
Internal Tools
Stop running the business from a spreadsheet nobody trusts.
Five products, opened up completely.
Built in-house, so we can show you every decision: the problem, what we cut, the screens and the architecture underneath.
- Scout
Sales
Review queue12LeadsFollow-ups5AccountsAgent activitySetup
Fit rulesIntegrationsAgent active
Researching 3 new leads
Search leads or companiesReview nextReview queue
Tuesday · 12 leads researched since 08:00
Researched today
186 since 10:00
Strong fits
53 to answer today
Drafts ready
9Avg. 112 words
Follow-ups due
52 overdue
All12Strong fit5Possible4Weak3Sorted by fit, then timeLeadVerdictTop signalDraftInPNPriya NairHalden Dental GroupStrong fit3 reasonsOpening 3 new clinicsDemo requestReady9 minTOTom OkaforNorthwind FreightStrong fit3 reasonsHiring two SDRsHubSpotReady26 minAKAisha KhanOakridge LogisticsStrong fit4 reasonsReplacing legacy CRMWebinarReady48 minMLMarta LindqvistFerro Coffee RoastersPossible fit2 reasonsViewed pricing twiceDemo requestReady1 hDSDaniel SatoBrightline StudioPossible fit2 reasonsTeam of 8, below ICPNewsletterResearching1 hLBLena BrandtLumen PhysioPossible fit2 reasonsCalendly + HubSpotHubSpotReady2 hJRJonas ReiterPersonal emailWeak fit1 reasonNo company matchContact formNo draft3 hPNPriya Nair
Halden Dental Group
Strong fitScored 08:14 · Fit rules v3Why it's a fit
- Multi-site practice with 14 clinics1
- Opening 3 clinics this autumn2
- Already runs HubSpot and Calendly3
Budget not confirmed — ask on the first call
Draft
118 wordsHi Priya — congratulations on the three clinics opening this autumn. That's a lot of new patient enquiries to route…
Open dossierSnoozeScout
AI sales agent
An AI sales agent that researches, scores and follows up — so reps only talk to people ready to buy.
Read how Scout was cut → 
Relay
Operations automation platform
A visual automation platform that connects email, Slack, CRM, documents and approvals — with AI where judgement is needed.

Mise
Vertical SaaS · food safety
Food-safety compliance for independent restaurants — temperature logs, cleaning, allergens and inspection-ready reports.

Sitewalk
AI mobile app · property handovers
Walk a property, photograph defects, and let AI turn them into an assigned snag list before you reach the car.

Keel
Internal BI · SME operations
One screen that tells an SME owner how the business is really doing — and explains anything unusual in plain English.
What it’s like to work with Ali.
43 contracts · 100% Job SuccessFixed prices, with the limits written down.
Fixed price in USD. You pay 50% to start and 50% at launch. Hosting, AI usage and paid APIs run on accounts in your name, so you only pay providers for what you use.
7-Day Sprint
Prove one thing.
$1,500
A focused first version that tests your biggest assumption with real people.
- 1 core workflow
- Up to 5 screens
- 1 user role
Support: 7 days of post-launch fixes
14-Day Build
Launch to real users.
$2,700
A real product with several workflows, an admin side and the integrations it needs to work.
- Up to 3 core workflows
- Up to 12 screens
- User + admin roles
Support: 14 days of post-launch fixes
21-Day Launch
More roles, more moving parts.
$3,700
For fuller products: several roles, AI agents that take actions, heavier integrations or a mobile MVP.
- Up to 5 core workflows
- Up to 20 screens
- Multiple roles & permissions
Support: 14 days of post-launch fixes
Custom
Need something bigger?
Let’s scope it
Larger platforms, existing codebases, ongoing product work and agency partnerships.
- Scoped together
- Phased roadmap
- Fixed-price phases
Support: Agreed in your proposal
- Written scope first
- Two payments
- Daily written updates
- Fixes after launch
- No surprise invoices
- 48 hours to change your mind
- Your code, your accounts
Before you spend anything
Something else on your mind? Ask it in your brief. Nothing is sent until you review it.
Can something useful really be built in seven days?
Yes — if it is focused. A 7-Day Sprint builds one core workflow: the part that tells you whether people want this. We agree that scope in writing before we start, so the week goes into building the right thing well, not a rushed version of everything.
Why not build it myself with Lovable, Bolt or Cursor?
For a quick prototype, you should. They're great for testing a screen or a flow. The gap shows up when real people use it: sign-in that holds up, payments, data you can't afford to lose, errors you hear about, and code a developer can keep building on. That's the part we do. If you've already built a prototype, send it with your brief. It's a useful starting point.
What if you miss launch day?
The launch date is written into your scope before we start, and you see progress every working day, so a slip never arrives as a surprise. If something threatens the date, you hear about it that day, with the reason and your options: move a feature to the change list, or move the date. The final 50% isn't due until the agreed scope is delivered, and if we miss the agreed launch day for reasons on our side, it drops by 10%. Late feedback or missing access on your side doesn't count as us being late.
What if I don't like what you design?
You see a clickable design before any product code is written, and nothing moves into the build until you approve it. Changing direction at that point costs a conversation, not a rebuild.
Who actually writes the code?
Ali Sufyan leads every build, and the people who scope your product are the people who design and build it. We use AI tools to move faster on routine code, and every line is reviewed by an engineer before it ships.
You're in Pakistan. How do time zones work?
Ali works from Pakistan (UTC+5). On the scoping call we agree a daily window when you can reach him live, and the rest runs in writing: a short update every working day and a live demo at each milestone. You never need to be awake at an odd hour to know where your build stands.
Do I own the code?
Yes. The code lives in a repository in your name from day one, and full intellectual property is assigned to you on final payment. Hosting and third-party services run on your own accounts. No lock-in and no licence fees to us.
What stops the scope from growing — and the price with it?
The written scope. New ideas during the build go on a change list: we swap them for something of equal size, or plan them for after launch with a price agreed first. Nothing is added to your invoice without your approval.
How can a real MVP cost $2,700?
Because we remove cost that doesn't make your product better: account managers, rebuilt foundations, open-ended scope. A small senior team, proven building blocks and AI-assisted engineering let us quote a fixed price that stays fixed.
What happens after launch?
Fixes are included for 14 days after launch (7 days on the 7-Day Sprint). After that you can keep building with us on a monthly plan, take the product in-house, or hand it to another team with our documentation.
What are we building?
Pick the closest. It’s the first of eight short questions, and nothing is sent until you’ve reviewed your brief.
- AI AgentSoftware that reads, decides and acts
- AutomationConnect tools so work runs itself
- SaaSA subscription product for customers
- Web AppMarketplaces, portals, dashboards
- Mobile AppiOS and Android, camera, offline
- Internal ToolAdmin panels, approvals, reporting
- Not sure yetDescribe the problem — we'll suggest the shape
- Rather talk first?Book a 30-min call
Send the brief, or book a call
Eight plain-English questions, about five minutes. Or 30 minutes on a call with Ali about your idea and who it’s for.
We talk it through
Ali reads your brief or call notes, comes back with questions and finds the one thing worth proving first.
You get a scope and a price
A written scope and a fixed price, before you pay anything. Then you decide. No obligation to go ahead.

